Digital and Social Media Marketing Assistant Manager, Babo Botanicals
New York, NY
Full Time
Mid Level
The Company and the Opportunity:
Expanscience Laboratoires is a 100% family-owned French pharmaceutical company that has been perfecting its expertise in skincare and well-being for the last 70 years. The Company has three global business activities: dermo-cosmetics, natural active ingredients and positive ageing. Our commitment to being a sustainable company was recognized with the B Corp certification in 2018. Expanscience Laboratoires was the first ever pharmaceutical company to be awarded this accolade.
The U.S. subsidiary of Expanscience represents the dermo-cosmetics and natural active ingredients activities of the Company. Our dermo-cosmetics activity includes skincare brands Mustela (https://www.mustelausa.com/) and Babo Botanicals (https://www.babobotanicals.com/). Both brands carry a wide portfolio of skincare, haircare and suncare solutions for babies, children and adults. The products are sold in the U.S. through a variety of channels that include Amazon Premium Beauty, Target, Whole Foods, Costco and the brands’ own ecommerce sites. More information on the Company can be found at https://www.expanscience.com/en-us.
Are you passionate about marketing, social media, digital storytelling, and bringing natural skincare solutions to families everywhere? Join our team as Digital and Social Media Marketing Assistant Manager based in our New York City office. Come play a key role in connecting our renowned brand of natural baby skincare products with parents and caregivers worldwide!
Position Summary:
As Digital and Social Media Assistant Manager, you will manage and enhance our presence across social platforms, ensuring our brand voice and values shine through each post, story, and campaign. Working closely with the marketing and digital teams, you’ll develop social strategies as well as engaging, on-brand content that resonate with our audience and helps drive our mission forward. This position reports to Senior Digital & Ecom Manager for Babo Botanicals.
Job Responsibilities (including but are not limited to):
Qualifications:
Desired Strengths:
Compensation & Benefits:
Our competitive compensation and benefits package includes the following (please note that the benefits listed are subject to change):
Why Join Us?
You’ll be part of a B-Corp certified company that is committed to using business as a force for good and values sustainability, natural ingredients, and making a positive impact to the lives of families worldwide.
If you’re ready to make a difference and help shape our brands’ stories, apply today!
Expanscience is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local laws.
Expanscience Laboratoires is a 100% family-owned French pharmaceutical company that has been perfecting its expertise in skincare and well-being for the last 70 years. The Company has three global business activities: dermo-cosmetics, natural active ingredients and positive ageing. Our commitment to being a sustainable company was recognized with the B Corp certification in 2018. Expanscience Laboratoires was the first ever pharmaceutical company to be awarded this accolade.
The U.S. subsidiary of Expanscience represents the dermo-cosmetics and natural active ingredients activities of the Company. Our dermo-cosmetics activity includes skincare brands Mustela (https://www.mustelausa.com/) and Babo Botanicals (https://www.babobotanicals.com/). Both brands carry a wide portfolio of skincare, haircare and suncare solutions for babies, children and adults. The products are sold in the U.S. through a variety of channels that include Amazon Premium Beauty, Target, Whole Foods, Costco and the brands’ own ecommerce sites. More information on the Company can be found at https://www.expanscience.com/en-us.
Are you passionate about marketing, social media, digital storytelling, and bringing natural skincare solutions to families everywhere? Join our team as Digital and Social Media Marketing Assistant Manager based in our New York City office. Come play a key role in connecting our renowned brand of natural baby skincare products with parents and caregivers worldwide!
Position Summary:
As Digital and Social Media Assistant Manager, you will manage and enhance our presence across social platforms, ensuring our brand voice and values shine through each post, story, and campaign. Working closely with the marketing and digital teams, you’ll develop social strategies as well as engaging, on-brand content that resonate with our audience and helps drive our mission forward. This position reports to Senior Digital & Ecom Manager for Babo Botanicals.
Job Responsibilities (including but are not limited to):
- Develop a two-year strategic digital plan in line with brand objectives
- Design and execute social media strategies aligned with brand objectives to enhance audience engagement, drive growth, and achieve key marketing goals.
- Create, schedule, and manage daily content across social platforms (Instagram, Facebook, TikTok, etc.)
- Engage with our online community, responding to comments, messages, and inquiries
- Collaborate with internal teams to develop content that aligns with product launches, promotions, and brand initiatives
- Monitor and evaluate social media performance, providing insights to optimize strategies, identify areas for improvement and to reach KPIs with actionable insights
- Conduct marketing analysis of current trends and identify opportunities for our brand to join relevant conversations
- Collaborate with external agencies managing advertising, social media, and other marketing activities to ensure optimal performance and alignment with business goals
- Collaborate in optimizing campaigns across Google Ads, Facebook, Instagram, TikTok, and other relevant platforms
- Manage our social storefront, including design updates, product listings, and user experience enhancements
- Develop and maintain strategic relationships with brand partners, coordinate collaborative posts, co-branded campaigns, and promotional giveaways to drive engagement and expand reach
- Design visually appealing social posts, including graphics, videos, and photos; manage photoshoots; and edit multimedia content as needed
- Collaborate with e-commerce and sales teams to plan and execute promotional campaigns, ensuring alignment with sales goals and maximizing product visibility across digital channels.
Qualifications:
- 2-5 years of experience in marketing, social media management, content creation, or digital marketing.
- College degree required, Master’s degree in Marketing, Communications, or a related field preferred
- Experience in beauty role, preferably in skincare highly desired.
- Graphic design, video editing, and photography experience a plus.
- B-Corp affinity appreciated.
- Must be legally authorized to work in the U.S.; the company is unable to sponsor or take over sponsorship of an employment visa for this role.
Desired Strengths:
- A passionate, energetic team-oriented individual with strong interpersonal skills and emotional intelligence.
- Proactive, creative, and highly organized with a passion for social media and brand storytelling.
- Strong understanding of social media platforms, algorithms, and content best practices.
- Ability to work independently and collaborate in a fast-paced, hybrid environment.
- Fluency in French a plus.
Compensation & Benefits:
Our competitive compensation and benefits package includes the following (please note that the benefits listed are subject to change):
- Salary range of $65-80K based on location, job-specific knowledge, education, skills and depth of professional experience
- Discretionary annual bonus
- Hybrid work arrangement, currently 4 to 6 in-office days per month
- Comprehensive medical, dental and vision insurance with a company contribution well above the national average.
- Short-term and Long-term disability insurance (company paid)
- Flexible spending accounts (health care and dependent care)
- Maternity and paternity leave (company paid)
- 401K with a Company match of 100% of the first 6%
- Employee assistance program
- Annual paid time off (PTO):
- 15 days per year
- 12 holidays (10 company holidays and 2 floating holidays)
- 5 sick days
- 7 work-from-remote weeks during the year: comprised of 4 weeks of voluntary choosing + the week of Thanksgiving + the 2 weeks of Christmas and New Year’s Eve
- Summer Fridays
- $175 bi-monthly Mustela and Babo Botanicals product allowance
- $100 monthly wellness reimbursement
- $85 monthly cell phone reimbursement
- Paid volunteer days
- Professional development training and learning opportunities
- Internal and international mobility
- Annual corporate offsite
- Various initiatives throughout the year in line with our B-Corp commitments including Health Week and Sustainable Development Week
Why Join Us?
You’ll be part of a B-Corp certified company that is committed to using business as a force for good and values sustainability, natural ingredients, and making a positive impact to the lives of families worldwide.
If you’re ready to make a difference and help shape our brands’ stories, apply today!
Expanscience is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local laws.
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